but here is a small list for everyone who love me so much not to surprise me with something i don’t like hehe.

• Did you know Hala.be was still free? i would love to have this domain name! better to have hala.com but that one is taken.
  alahala.com is also available? give it a shot? could be to controversial for some of you out there but i’m starting to like the name “alahala”. It have what most people say “ala hala” , hala’s way! yet it have also the word Alah, which not really represent the arabic god but beauty. So there is many meaning behind the name i like it.
  http://www.domainsearch.com/
• VAIO SLip Covers: If you know me then you know my vaio goes through hell with me! yes it’s true. A cute cover would be nice (please no pink once that look like a pijama!) they just shout i’m cute and stylish.
  http://vaio.sony.co.uk/view/ShowProductCategory.action?site=voe_en_GB_prof&category=P61+Slip+Covers#w3
• VAIO Batterries: I’m not sure if i really need it but you never know!
• HD min 500GB.
• Tickets:
• STING: good luck finding tickets!
• Depeche mode: i’m not even sure if they are here but you never know!
• Ugly stuff are also welcome aslong as I know you have sufferd in order to get it or make it.

DON’T get me:

• Chocolates and candy stuff!
• flowers (unless you live miles away from me, then it’s a very nice idea)
• Cell phone  

More coming soon to help you out…

I would give it a 9/10

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The following is an extensive list of flower types and the meanings/ sentiment they portray. Included in the list are the meaning of Roses and more.

ACACIA -  Concealed Love, Beauty in Retirement, Chaste Love
AGAPANTHIS  Secret Love
AMBROSIA -  Your Love is Given Back/Returned
AMARYLLIS -  Pride, Pastoral Poetry
ANEMONE -  Forsaken, sincerity
ARBUTUS -  Thee Only Do I Love
ASTER -  Symbol of Love, Daintiness
AZALEA -  Take Care of Yourself for Me, Temperance, Fragile Passion, Chinese Symbol of Womanhood
BACHELOR BUTTON -  Single Blessedness
BEGONIA -  Beware
BELLS OF IRELAND -  Good Luck
BITTERSWEET -  Truth
BLUEBELL -  Humility
CACTUS -  Endurance
CALADIUM  Great joy and delight
CAMELLIA  Good luck gift for a man
CAMELLIA (PINK) -  Longing for you
CAMELLIA (RED) -  You’re a Flame in My Heart
CAMELLIA (WHITE) -  You’re Adorable
CARNATION (GENERAL) -  Fascination, Woman Love
CARNATION (PINK) -  I’ll Never Forget You
CARNATION (RED) -  My Heart Aches For You, Admiration
CARNATION (PURPLE) -  Capriciousness, Whimsical
CARNATION (SOLID COLOR) -  Yes
CARNATION (STRIPED) -  No, Refusal, Sorry I Can’t Be With You, Wish I Could Be With You
CARNATION (WHITE) -  Sweet and Lovely, Innocence, Pure Love, Woman’s Good Luck Gift
CARNATION (YELLOW) -  You Have Disappointed Me, Rejection
CATTAIL -  Peace, Prosperity
CHRYSANTHEMUM (GENERAL) -  You’re a Wonderful Friend, Cheerfulness and Rest.
CHRYSANTHEMUM (WHITE) -  Truth
CHRYSANTHEMUM (YELLOW) -  Slighted Love
CROCUS -  Cheerfulness, gladness
CYCLAMEN -  Resignation and Good-bye
DAFFODIL -  Respect, Regard, Unrequited Love, You’re the Only One, The Sun is Always Shining when I’m with You
DAISY -  Innocence, Loyal Love, I’ll Never Tell, Purity
DANDELION -  Faithfulness, Happiness
FERN -  Magic, Fascination, Confidence and Shelter
FIR -  Time
FLAX -  Domestic Symbol
FORGET-ME-NOT -  True Love, Good Memories
FORSYTHIA -  Anticipation
FREESIA  T rust
GARDENIA -  You’re Lovely, Secret Love
GERANIUM -  Stupidity, Folly
GLADIOLI -  Give Me a Break, I’m Really Sincere, Flower of the Gladiators
GLOXINIA -  Love at First Sight
HEATHER (LAVENDER) -  Admiration, Solitude
HEATHER (WHITE) -  Protection, Wishes Will Come True
HOLLY -  Defence, Domestic Happiness
HONEYSUCKLE  Happiness
HYACINTH (GENERAL) -  Games and Sports, Rashness, Flower Dedicated to Apollo
HYACINTH (BLUE) -  Constancy
HYACINTH (PURPLE) -  I am Sorry, Please Forgive Me, Sorrow
HYACINTH (RED OR PINK) -  Play
HYACINTH (WHITE) -  Loveliness, I’ll Pray for You
HYACINTH (YELLOW) -  Jealousy
HYDRANGEA -  Thank You for Understanding, Frigidity, Heartlessness
IRIS -  Fleur-de-lis, Emblem of France, Your Friendship Means so Much to Me, Faith, Hope, Wisdom and Valour, My Compliments
IVY -  Wedded Love, Fidelity, Friendship, Affection
JONQUIL -  Love Me, Affection Returned, Desire, Sympathy, Desire for Affection Returned
LARKSPUR (PINK) -  Fickleness
LILY (WHITE) -  Virginity, Purity, Majesty, It’s Heavenly to be with You
LILY (YELLOW) -  I’m Walking on Air, False and Gay
LILY (CALLA) -  Beauty
LILY (DAY) -  Coquetry, Chinese Emblem for Mother
LILY (EUCHARIS) -  Maiden Charms
LILY (TIGER) -  Wealth, Pride
LILY OF THE VALLEY -  Sweetness, Tears of the Virgin Mary, Return to Happiness, Humility, You’ve Made My Life Complete, beauty, gaiety
MAGNOLIA -  Nobility
MARIGOLD -  Cruelty, Grief, Jealousy
MISTLETOE -  Kiss me, Affection, To Surmount Difficulties, Sacred Plant of India
MONKSHOOD -  Beware, A Deadly Foe is Near
MOSS -  Maternal Love, Charity
MYRTLE -  Love, Hebrew Emblem of Marriage
NARCISSUS -  Egotism, Formality, Stay as Sweet as You Are
NASTURTIUM -  Conquest, Victory in Battle
OLEANDER -  Caution
ORANGE BLOSSOM -  Innocence, Eternal Love, Marriage and Fruitfulness
ORANGE MOCK -  Deceit
ORCHID -  Love, Beauty, Refinement, Beautiful Lady, Chinese Symbol for Many Children, Thoughtful, Maturity, Charm
ORCHID (CATTLEYA) -  Mature Charm
PALM LEAVES -  Victory and Success
PEONY -  Shame, Happy Life, Happy Marriage
PETUNIA -  Resentment, Anger, Your Presence Sooths Me
PINE -  Hope, Pity
POPPY (GENERAL) -  Eternal Sleep, Oblivion, Imagination
POPPY (RED) -  Pleasure
POPPY (WHITE) -  Consolation
POPPY (YELLOW) -  Wealth, Success
PRIMROSE -  I Can’t Live Without You
PRIMROSE (EVENING) -  Inconstancy
ROSE (BRIDAL) -  Happy Love
ROSE (DARK CRIMSON) -  Mourning
ROSE (HIBISCUS) -  Delicate Beauty
ROSE (LEAF) -  You May Hope
ROSE (PINK) -  Perfect Happiness, Please Believe Me
ROSE (RED) -  Love, I Love You
ROSE (TEA) -  I’ll Remember Always
ROSE (THORNLESS) -  Love at First Sight
ROSE (WHITE) -  Innocence and Purity, I am Worthy of You, You’re Heavenly, Secrecy and Silence
ROSE (WHITE AND RED MIXED) -  Unity, Flower Emblem of England
ROSE (WHITE-DRIED) -  Death is Preferable to Loss of Virtue
ROSE (YELLOW) -  Decrease of Love, Jealousy, Try to Care
ROSEBUD -  Beauty and Youth, A Heart Innocent of Love
ROSEBUD (RED) -  Pure and Lovely
ROSEBUD (WHITE) -  Girlhood
ROSEBUD (MOSS) -  Confessions of Love
ROSES (Bouquet of Mature Blooms) -  Gratitude
ROSES (Single Full Bloom) -  I Love You, I Still Love You
SMILAX -  Loveliness
SNAPDRAGON -  Deception, Gracious Lady
SPIDER FLOWER -  Elope with Me
STEPHANOTIS -  Happiness in Marriage, Desire to Travel
STOCK -  Bonds of Affection, Promptness, You’ll Always Be Beautiful to Me
SUNFLOWER  Pride, Sunshine
SWEETPEA -  Good-bye, Departure, Blissful Pleasure, Thank You for a Lovely Time
TULIP (GENERAL) -  Perfect Lover, Frame, Flower Emblem of Holland
TULIP (RED) -  Believe Me, Declaration of Love
TULIP (VARIEGATED) -  Beautiful Eyes
TULIP (YELLOW) -  There’s Sunshine in Your Smile
VIOLET -  Modesty
VIOLET (BLUE) -  Watchfulness, Faithfulness, I’ll Always Be True
VIOLET (WHITE) -  Let’s Take a Chance
VISCARIA  Dance With Me
WISTERIA  Welcome
ZINNIA (MAGENTA) -  Lasting Affection
ZINNIA (MIXED) -  Thinking (or In Memory) of an Absent Friend
ZINNIA (SCARLET) -  Constancy
ZINNIA (WHITE) -  Goodness
ZINNIA (YELLOW) -  Daily Remembrance

Birthday Flower

Most people have heard of Birthstones, well the following list is of Birthflowers. 

Most people have heard of Birthstones, well the following list is of Birthflowers.

Colours

There are many different colour traditions and these can be affected by culture, function, application etc. The following is a general rule of thumb in regard to choosing the right coloured flowers to portray the correct sentiment.

You can base your colour choice on traditional associations or scientific choices.

Traditional Colour Choice

These traditional colour choices mainly apply to roses but may also be applied to other flower types.

• Red roses mean romantic love.
• Purple roses signify that the giver has fallen in love with the recipient at first sight.
• Coral and orange roses signal desire.
• Yellow roses are joy and friendship.
• Pink roses express our gratitude and appreciation.
• Light pink roses show feelings of admiration and sympathy.
• Peach is more indefinite, as it can signify either sympathy or gratitude.
• White roses show meaning of reverence and humility.

Scientific Colour Choice

People respond to different colours in different ways, and these responses take place on a subconscious, emotional level. Specific colours have different effects on the human brain:

• Black : self-confidence, power, strength
• Blue : calming, lowers blood pressure
• Green : soothing, relaxing mentally as well as physically, helps those suffering from depression, anxiety, nervousness
• Violet : provides a peaceful environment
• Pink: relaxes, relieves tension, soothing
• Yellow : energizes, relieves depression,
• Orange : energizes, stimulates
• Red : stimulates brain wave activity, increases heart rate, respirations and blood pressure

Star signs

Aries

• Aries are a Fire Sign which means they are passionate, enthusiastic, adventurous
• Flowers & Plants for an Aries: Opuntia cactus (prickly pear), celosia (cockscomb), thorn-bearing shrubs, red roses, tulips, red peppers, amaryllis

Taurus

• Taurians are Earth Signs which means they are home-loving, conventional, gourmand
• Flowers & Plants for a Taurus: sweet William (Dianthus barbatus), scented stock, fruit-bearing trees, lavender, lilac, aster, lily of the valley, sweet pea

Gemini

• Gemini is an Air Sign and they are talkative, lively, intellectual
• Flowers & Plants for Geminis include: Solanum (Winter cherries), ranunculus, maidenhair fern (Addiantum), solidago (goldenrod), acacia (mimosa, wattle), daffodil, nut-bearing trees, cactus

Cancer

• Cancerians are Water Signs meaning they are secretive, protective, caring
• Flowers & Plants for the Cancerians are: cornflower (Centaurea cyanus), Ammi (Queen Anne’s lace), delphinium, ferns, plumbago, passionflower, hydrangea, iris

Leo

• The mighty Leo is a Fire Sign, they are extrovert, faithful, larger than life
• Leo’s Flowers & Plants are: safflower (Carthamus), croton, Joseph’s coat (Codiaeum), marigold, gerbera, crocosmia, dahlia, clivia, sunflower

Virgo

• Virgo comes under the Earth Sign and they are generally practical, modest, perfectionist
• Virgo Flower& Plant choices include: monkshood (Aconitum), hypericum ( St John’s wort), chrysanthemum, eucalyptus, veronica, violet, ivy, thistle

Libra

• Librans are Air Signs, they are elegant, diplomatic, romantic
• Libran Flowers & Plants are: chincherinchee (Ornithogalum), Moluccella (bells of Ireland), Cymbidium orchid, gardenia, tea roses, tuberose, freesia, gladiolus

Scorpio

• The Scorpio is a Water Sign. The Scorpio is sensual, determined, dangerous
• Flowers & Plants for Scorpio include: venus fly trap (Dionaea), Alpinia (pink ginger), Amaranthus (love lies bleeding), red hot poker (Kniphofia), hibiscus, peony, cactus, anthurium

Sagittarius

• Sagittarius is a Fire Sign, they are straightforward, optimistic, playful
• Sagittarian Flowers & Plants include: Eremurus (foxtail lily), eustoma (lisianthus), Liatris (blazing star), carnation, crocus, muscari, berried plants, allium

Capricorn

• Capricorns come under the Earth Sign, they are hard-working, ambitious, respectable
• Capricorn Flowers & Plants are: statice, holly, African violet, ivy, philodendron, kentia palm, snowdrop, jasmine

Aquarius

• The Aquarians fall under the Air Sign they are forward-looking, unconventional, independent
• Aquarian Flowers & Plants include: Eryngium (sea holly), arum lily (Zantedeschia), bird of paradise (Strelitzia), pitcher plant (Sarracenia), banksia, protea, yucca, aloe

Pisces

• Pisceans are Water Signs, they are intuitive, humorous, compassionate
• Flowers & Plants for the Pisces include: madonna lily (Lilium candidum), Euphorbia marginata, Cyperus (papyrus), stephanotis, jasmine, lilac, narcissus, gypsophila

March 18, 2003

             Much has been made of the profound effect of the “tipping point”, the point at which a trend catches fire – spreading exponentially through the population.  The idea suggests that, for good or bad, change can be promoted rather easily in a social system through a domino effect.  The tipping point idea finds its origins in diffusion theory, which is a set of generalizations regarding the typical spread of innovations within a social system.  In an effort to judge the truth and power of epidemic spreading of trends, I read Everett Rogers’s scholarly and scientific Diffusion of Innovations (1995), which has become the standard textbook and reference on diffusion studies.  What I find in this comprehensive and even-handed treatment is an insightful explanation of the conditions that indicate that an innovation will reach the much-hyped tipping point.    In this review, I will outline these basic characteristics of an innovation and its context that correlate with its diffusion.  Furthermore, I will show the ways in which these understandings improve our capacity to take efficacious action to speed it up.  At this point, I will be able to evaluate the claim that the tipping point makes it easy to spread change.

The Mechanism of Diffusion

Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (5).  Given that decisions are not authoritative or collective, each member of the social system faces his/her own innovation-decision that follows a 5-step process (162):

1)     Knowledge – person becomes aware of an innovation and has some idea of how it functions,
2)      Persuasion – person forms a favorable or unfavorable attitude toward the innovation,
3)      Decision – person engages in activities that lead to a choice to adopt or reject the innovation,
4)      Implementation – person puts an innovation into use,
5)      Confirmation – person evaluates the results of an innovation-decision already made. 

The most striking feature of diffusion theory is that, for most members of a social system, the innovation-decision depends heavily on the innovation-decisions of the other members of the system.  In fact, empirically we see the successful spread of an innovation follows an S-shaped curve (23).  There is, after about 10-25% of system members adopt an innovation, relatively rapid adoption by the remaining members and then a period in which the holdouts finally adopt.  I will review Rogers’s assessment of the factors affecting the adoption of an innovation with the goal of elucidating how the earlier adopters of an innovation profoundly affect the innovation-decisions of later adopters.

The innovation-decision is made through a cost-benefit analysis where the major obstacle is uncertainty.  People will adopt an innovation if they believe that it will, all things considered, enhance their utility.  So they must believe that the innovation may yield some relative advantage to the idea it supersedes (208).  How can they know for sure that there are benefits?  Also, in consideration of costs, people determine to what degree the innovation would disrupt other functioning facets of their daily life.  Is it compatible with existing habits and values?  Is it hard to use?  The newness and unfamiliarity of an innovation infuse the cost-benefit analysis with a large dose of uncertainty.  It sounds good, but does it work?  Will it break?  If I adopt it, will people think I’m weird? 

Since people are on average risk-averse, the uncertainty will often result in a postponement of the decision until further evidence can be gathered.  But the key is that this is not the case for everyone.  Each individual’s innovation-decision is largely framed by personal characteristics, and this diversity is what makes diffusion possible.  For a successful innovation, the adopter distributions follow a bell-shaped curve, the derivative of the S-shaped diffusion curve, over time and approach normality (257).  Diffusion scholars divide this bell-shaped curve to characterize five categories of system member innovativeness, where innovativeness is defined as the degree to which an individual is relatively earlier in adopting new ideas than other members of a system.  These groups are: 1) innovators, 2) early adopters, 3) early majority, 4) late majority, and 5) laggards (262).  The personal characteristics and interaction of these groups illuminates the aforementioned domino effect. 

Innovators are venturesome types that enjoy being on the cutting edge (263).  The innovation’s possible benefits make it exciting; the innovators imagine the possibilities and are eager to give it a try.  The implementation and confirmation stages of the innovators’ innovation-decisions are of particular value to the subsequent decisions of potential adopters. 

Early adopters use the data provided by the innovators’ implementation and confirmation of the innovation to make their own adoption decisions.  If the opinion leaders observe that the innovation has been effective for the innovators, then they will be encouraged to adopt.  This group earns respect for its judicious, well-informed decision-making, and hence this group is where most opinion leaders in a social system reside (264).  Much of the social system does not have the inclination or capability to remain abreast of the most recent information about innovations, so they instead trust the decisions made by opinion leaders.  Additionally, much of the social system merely wants to stay in step with the rest.  Since opinion leader adoption is a good indicator that an innovation is going to be adopted by many others, these conformity-loving members are encouraged to adopt (319).

So a large subsection of the social system follows suit with the trusted opinion leaders.  This is the fabled tipping point, where the rate of adoption rapidly increases.  The domino effect continues as, even for those who are cautious or have particular qualms with the innovation, adoption becomes a necessity as the implementation of the innovation-decisions of earlier adopters result in social and/or economic benefit.  Those who have not adopted lose status or economic viability, and this contextual pressure motivates adoption (265). 

The last adopters, laggards, can either be very traditional or be isolates in their social system.  If they are traditional, they are suspicious of innovations and often interact with others who also have traditional values.  If they are isolates, their lack of social interaction decreases their awareness of an innovation’s demonstrated benefits (265).  It takes much longer than average for laggards to adopt innovations.

            So we have seen potential adopters’ uncertainty about an innovation is assuaged through a stepwise social process.  The tipping point is marked by opinion leader adoption.  Well-informed opinion leaders communicate their approval or disapproval of an innovation, based on the innovators’ experiences, to the rest of the social system.  The majority responds by rapidly adopting.  This analysis suggests that the spread of an innovation hinges on a surprisingly small point: namely, whether or not opinion leaders vouch for it.

Affecting the Diffusion of an Innovation

            Now that we know the mechanisms of diffusion, we have a basis for considering what efforts are most successful in encouraging the spread of an innovation.  It used to be assumed that the mass media had direct, immediate, and powerful effects on the mass audience (284).  But diffusion theory argues that, since opinion leaders directly affect the tipping of an innovation, a powerful way for change agents to affect the diffusion of an innovation is to affect opinion leader attitudes.  I will examine the potency of the mass media and persuasion of opinion leaders in encouraging the diffusion of an innovation.

The mass media’s most powerful effect on diffusion is that it spreads knowledge of innovations to a large audience rapidly (285).  It can even lead to changes in weakly held attitudes.  But strong interpersonal ties are usually more effective in the formation and change of strongly held attitudes (311).  Research has shown that firm attitudes are developed through communication exchanges about the innovation with peers and opinion leaders.  These channels are more trusted and have greater effectiveness in dealing with resistance or apathy on the part of the communicatee. 

Persuading opinion leaders is the easiest way to foment positive attitudes toward an innovation.  Rogers explains that the types of opinion leaders that change agents should target depend on the nature of the social system.  Social systems can be characterized as heterophilous or homophilous.  On one hand, heterophilous social systems tend to encourage change from system norms.  In them, there is more interaction between people from different backgrounds, indicating a greater interest in being exposed to new ideas.  These systems have opinion leadership that is more innovative because these systems are desirous of innovation (289).  On the other hand, homophilous social systems tend toward system norms.  Most interaction within them is between people from similar backgrounds.  People and ideas that differ from the norm are seen as strange and undesirable.  These systems have opinion leadership that is not very innovative because these systems are averse to innovation (288). 

For heterophilous systems, change agents can concentrate on targeting the most elite and innovative opinion leaders and the innovation will trickle-down to non-elites.  If an elite opinion leader is convinced to adopt an innovation, the rest will exhibit excitement and readiness to learn and adopt it.  The domino effect will commence with enthusiasm rather than resistance. 

For homophilous systems, however, encouraging the diffusion of an innovation is a far more difficult business.  Change agents must target a wider group of opinion leaders, including some of the less elite, because innovations are less likely to trickle-down.  Opinion leaders who adopt innovations in homophilous systems are more likely to be regarded as suspicious and/or dismissed from their opinion leadership.  Often, opinion leaders in homophilous systems avoid adopting innovations in hopes of protecting their opinion leadership (295).  Generally, in homophilous systems, opinion leaders do not control attitudes as much as pre-existing norms do.  Change agents must, if possible, communicate to opinion leaders a convincing argument in favor of the innovation that accentuates the compatibility of the innovation with system norms.  The opinion leaders will then be able to use this argument, which will hopefully resonate with the masses, to support their own adoption decision.

Successful efforts to diffuse an innovation depend on characteristics of the situation.  To eliminate a deficit of awareness of an innovation, mass media channels are most appropriate.  To change prevailing attitudes about an innovation, it is best to persuade opinion leaders.  Further, what we find is that in homophilous social systems are likely to frustrate change agents with their resistance to innovation.  It is only for heterophilous social systems that pushing an innovation to the elusive tipping point is a relatively easy thing to do.

Conclusion

            Why has the tipping point become such a popular idea?  Carefully researched analysis has shown that it is an undeniable phenomenon that once understood provides simple and valuable prescriptions for efforts in encouraging diffusion.  There seem to be many innovations that are valuable for the masses, yet to date have resisted diffusion.  For example, we still use the QWERTY keyboard despite the development of another keyboard that allows much faster typing for the average user.  Also, there are many social ideals that a large number of people are very interested in spreading.  In particular situations, such as our own relatively heterophilous nation, the research suggests that there is a reasonable chance that, given concerted effort, support for these valuable products and ideas may be pushed to the tipping point.  And as our communication networks become denser through technological advance, the diffusion process is happening faster and faster.  So it seems that understanding and utilizing diffusion networks can aid strategy aimed at quickly inducing system-wide change.   

source: http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm

Human emotion can detect the effects of cool or warm colors evoking a sense of cool, tranquil relief with blues and greens or the excitement of red and orange.

Color has a long association with symbolism and affects us psychologically e.g. “”seeing red”" as associated with anger, being “”green”" with envy, or perhaps feeling a little “”blue”".

Within each of the colors available there are limitless variations of hues and intensity.

It can take a lifetime to understand the subtle distinctions among color ranges, but just knowing the general meaning of each color will help you choose the color thrust for the market you are intending to reach.

So what do the individual colors signify for your market? What do they signify to you?

- - -

RED

A warm powerful and attention getting color. Red is a very visually empowering and attractive colour. Cardinal and tomato red offer impact and creativity and a pure red is always a good choice.

The colour red is extremely dominating. Red reflects energy and can motivate an individual to take action and hopefully to buy your product/service. Used as an accent color, it can stimulate people to make quick decisions and increase expectations creating a high arousal threshold.

Words associated with this market include:

Truth, strength, courage, excitement, creative energy, desire, danger, power, speed, passion, love, lust, sex, aggression, heat and fire. It represents all things intense and passionate.

Magenta when tinted with red to become purple stands for lush, rich and royal.

The Maroon tint represents sacrifice and bravery.

The preference for red is linked to economically secure and stable people who are achievers in society e.g. the high powered active women who are unafraid to take risks.

People who like Red are generally exciting, stimulating people to be with. They tend to stay on top of things with a passion and zest for life. Think of the red sports car which is generally associated with speed and young people.

Routine can drive red people “”up the wall”" since they crave excitement from life. The red market individuals have a tendency to listen to what others tell them and then do whatever they please. They tend to be opinionated and patience is not one of their virtues.

Psychological lovers of red are animated, optimistic, emotional and extroverted individuals experiencing life and living in every sense of the word.

When we feel negative psychologically towards red our feelings might be a too bit much to handle at this point in life. People who are irritable, ill, exhausted, or bothered by many problems often reject red and turn to calmer colours for rest and relaxation.

Red has been proven to raise blood pressure and cause perspiration in some individuals.

Red can however also be a symbol of war, violence, blood and aggression.

- - -

Pink

When red is highlighted with white we have pink the softer side of red.

Words associated with this market include:

Romance, charm, beauty, sweetness, feminine, delicacy, refinement, calming, nurture, security, warmth, tenderness, intuitive, refined, sophisticated, well-bred, reserved, calm, even-keeled, non-violent.

People who like pink have similar personalities of reds but more subdued. They tend to be romantic and take care of those around them in a sensitive way.

Soft, medium tints do not evoke much emotion - many people are indifferent to pink. It is sweetness, innocence, uncomplicated emotions and naivety (red with the passion removed).

Fluorescent Pink is the least liked of the pink shades.

If you dislike pink, you may be craving more excitement in your life and pink does not psychologically fill the need.

- - -

Orange

Orange is the most stable and reassuring of the earth tones. A combination of red, which commands action, and yellow which adds happiness making this a pleasant warm colour.

Orange has a high acceptance amongst the younger market segment.

Orange is used to indicate to consumers that an expensive product is affordable and convey that it is suitable for everyone.

Words associated with this market include:

Vibrant, warmth, energy, balance, enthusiasm, flamboyant, creativity, courage, joy, love of people, expansive, extroverted, good natured, determination and demanding of attention.

Orange tends to be declassifying; it has broad appeal. People who wear orange tend to have a strong personality.

Bright Orange is considered the least favourite colour overall.

Dark Orange however means distrust and deceit.

If the preference tends towards the

Peach tones, this market have all the same traits as the orange person but are less assertive about it. They work hard, but tend towards observation rather than participation.

Vibrant and warm orange tones are found in special places in nature: The colour of warmth and Autumn, salmon in the waters of the ocean, tangerines, coral, oranges, and pumpkins.

As a Citrus Orange colour, it can symbolize health. Orange is the colour most associated with appetite and has been known to stimulate the appetite.

Lovers of this colour work and play hard, like people, are adventurous and enthusiastic. They have unique ideas, always looking for new things to conquer with a strong streak of determination and are more agreeable than aggressive.

People who dislike Orange tend to be those who dislike to much partying, hilarity, loud laughter, showing off and obvious intimacy. As a result, they may be difficult to get to know.

- - -

Yellow

Pure yellow produces sensations of brightness and warmth reminding us of warm, sunny days. Yellow is the colour of lemons, buttercups and rich cream. Sunflower and winter squash can be used in your design elements to increase visual impact.

Yellow is the second most visually attractive colour after red.

Because this is a luminous colour you will notice yellow tends to disappear into the page so often needs a strong colour to highlight and bring it out especially if used against white.

Words associated with this market include:

Original, imaginative, joy, happiness, idealistic, creative, artistic, spiritual, optimism, intellect, love of learning, light, sunshine, summer, fold, philosophy, cheer, hope, happiness and energy.

Dingy or dull yellow represents weakness, jealousy, caution, decay, illness or sickness.

The people who like the colour yellow usually have “”sunny”" personalities and are concerned about society but generally do nothing about it except talk. They are generally perfectionists by nature and can be rather shy at heart and appear somewhat aloof as a result.

People who dislike yellow, usually dislike the luminous qualities that this colour has. They are realists-practical down to earth people and probably critical of others who are not.

Special Note: GOLD

Gold is evokes the feelings of prestige, and of being expensive.

Gold is the perfect complement for purple symbolizing wealth and beauty.

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Green

Green is a combination of blue and yellow. The blue qualities represent peace and tranquillity, while yellow brings happiness and light hearted feelings to this colour.

Green is a strong colour ranging from soft sage and willow, rich jade green, deep forest green and others. The new greens communicate peace and growth to your market and is considered a fresh, clean and revitalizing colour that speaks of ecology and nature.

Moss and lily green are warm, crisp and smooth colours

Emerald green represents immortality.

Olive green is the traditional colour of peace.

Darker greens are very cool.

Yellow-Green is negative for adults but is liked by the youth market.

Blue tinted with green is the iciest of all the greens and is associated with depression and sadness.

Green is favoured by the trendsetter market segment. These are the vocal 10% of the the population that others go to advice. They are the opinion leaders, who like newness and spreading the word.

Words associated with this market include:

Health, wealth (money), spring, calm, sympathy, renewal, fertility, life, new growth, energy, faith, nature, environment, good luck, fresh, cool, youth, vigour, hope, cheerfulness and abundance and generosity.

Green brings feelings of hope as the lush spring greens appear and thoughts turn to new beginnings and the renewal of life.

Green can also mean jealousy, inexperience, envy and misfortune.

People who like green are usually balanced and stable individuals, good citizens, parents and neighbours. They are usually found involved in clubs and organizations. They have high moral values and tend to do the right thing.

The bad news about green people is that they often have big appetites for food. If they are dieting, it is difficult for them to loose weight. Also another vice for a green is the tendency to gossip.

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Blue

Listed as the most popular colour being the most preferred colour universally. It is considered to be a “”safe”" colour to use.

Blue is one of the most calming colours and is often associated with the sky and the sea and evokes peaceful feelings. It is regarded as therapeutic to the mind and body.

The blue colours of sunny sky, angel and majolica communicate strength and unity to your market.

Words associated with this market include:

Trust, wisdom, tranquillity, love, confidence, conservatism, reliability, belonging, coolness, quiet, truth, seriousness, harmony, serenity, patience, perseverance, peace, intelligence, unity, reassurance, trust, security, solitude, hope, generosity, cleanliness, order, sky, water, cold, technology and loyalty.

Royal blue is associated with people doing the work they are meant to be doing.

Blue added to purple gives us the blue blood of nobility.

People who like Blue are sensitive to the needs of others and form strong attachments, and are deeply hurt if their trust is betrayed. They are generally conservative, even tempered and reliable.

A dislike for blue may mean restlessness, a need to break away from the sameness of routines.

Deeper blues may mean sadness and melancholy to blue haters.

Blue may simply give some people the blues.

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Violet or Purple

Purple is a bridge between warm and a cold colour being a combination of red and blue.

Purple is considered a ’spiritual’ colour and when colours such as orchid, grape and lilac are used in design they can communicate a unique individuality.

Purple is the third favourite colour in terms of colour preference after blue and green.

The eighteen to twenty-nine year old age group tend to see purple as sexy and the trendsetter group in society see it as a powerful and sophisticated colour.

Purple is frequently blended with sage, gold and taupe.

Dark purples are heavy and sometimes depressing unless they are offset with rich gold and deep reds.

Deep purple is associated with Royalty, wealth or richness and has been worn by kings, queens and emperors for many centuries.

Light purple is the colour of lilacs and lavender evoking light hearted, whimsical, romantic and nostalgic feelings.

Light Purple blends well with light yellows, pinks, corals and white.

Words associated with this market include:

Independence, intuition, intellectual, spiritual, creativity, mysterious, transformation, wisdom, enlightenment, royalty, nobility, ceremony, richness, power, sensitivity, passion, love, dignity, wit, keen observation, super sensitivity, vanity and moodiness.

Purple people are easy to live with but hard to know. They can be secretive, so that even when they seem to confide freely, their closest friends never completely understand them.

People who are attracted to purple are people who have an aura of mystery and intrigue. Purple is often preferred by artists. People who like to consider themselves different from the common herd or unconventional often prefer purple.

Because purple is a combination of red and blue, which are opposites in many ways, People who dislike purple often recognize their conflicting traits and are constantly trying to balance those opposites, the excitement of red and the tranquillity of blue.

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Black

Black is classically used as an accent for Jewel tones and rich metallic Gold.

Since black is the negation of colour, it may be a total negative psychologically for some people e.g. middle-aged men and women tend to psychologically associate black with mourning.

Words associated with this market include:

Power, elegance, sophistication, formality, wealth, fear, evil, anonymity, unhappiness, depth, style, mourning, death (western culture), mysterious, underground, remorse, seductive, sexy and a good technical colour.

Wealthy, achievement orientated women tend to favour this colour.

It can also be associated with death, evil, anger, sadness and is associated with criminal activities, depression, demons, witches and black magic in Western culture.

Black when tempered with white it signifies prudence and humility.

When worn by people with lighter hair colour, it is an indicator of inner strength and determination.

Black can be intimidating to some people because of its power and formality.

People who like black may be conventional, conservative and serious, or they may think of themselves as sophisticated, or as being very dignified.

Black lovers tend to feel uncomfortable with the super-sophisticated and feel insecure in their company. They like real people and are not usually dazzled by dignitaries.

People who hate black sometimes were frightened of the dark during childhood? That experience could be buried in the subconscious in the darkest recesses of the mind and may still haunt them when they look at anything black.

Black may be simply to heavy and depressing for some people to handle at this point in their lives.

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White

White represents life and marriage in western cultures, but represents death in the Chinese culture.

Words associated with this market include:

Cleanliness, purity, chastity, virginal, youth, simplicity, clean, immaculate, fresh, bright, blinding, reverence, peace, humility, precision, innocence, birth, winter, snow, good, cold, clinical, sterile, mild and spirituality.

People who prefer white tend to be neat and immaculate in their clothing and homes. White lovers are inclined to be cautious buyers and shrewd business people, but are critical and fussy. White can signify a self-sufficient person and occasionally the innocence and recall of youth and simplistic way of life.

People who dislike white are usually not very fussy. They do not need to have everything placed in an orderly straight line. They are easy going characters and not very uptight about life in general.

White is sometimes seen as being a very sterile colour being psychologically connected with hospitals, nurse’s, uniforms, doctors and dentists.

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Grey

Grey is the combination of black and white and is the most neutral of all the shades. It is a conservative colour and good for use as a background colour.

The keywords for this market are:

Security, maturity, reliability, cool, conservative, composed, intelligence, staid, modesty, dignity, solid, practical, old age, sadness and boring.

Grey can also signify psychologically gloominess, sadness, ghosts, ashes, cobwebs, and the dust of a haunted house and other scary things.

People who like Grey tend to be neutral about life. They like to protect themselves from the hectic world in a blanket of non-commitment preferring a secure, safe, balanced existence. They work hard and are the “”middle of the road”" type of individual.

They have often made compromises in their lifestyles. They are practical and calm and do not like to attract attention.

To dislike Grey is to dislike neutrality. These individuals look for a richer, happier and fuller lifestyle. This may lead them to get into one involvement, hobby, or interest after another in the pursuit of happiness.

Special Note: Silver

Silver is associated with the words - prestige, cold, scientific.

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Brown

Brown is sometimes classified as a “”special”" colour. Sometimes brown can be used as a neutral and sometimes a warm colour.

A good colour to gather more information as it creates a neutral environment for open discussion.

Words associated with this market include:

Strength, solidity, maturity, credibility, stability, simplicity, comfort, quality, harmony, outdoors, reliability, endurance, hearth, home and earth.

People who like Brown are generally steady and reliable characters with a keen sense of responsibility and duty. They are “”down to earth”" types who make good friends and family life is important to them. Many men like Brown.

A person who dislikes brown generally find “”down to earth”" people boring. They tend not to like people in general but they know they must mix with others and be bright and outgoing.

Special Note: The neutral colours range from taupe and silver through to beaver fur are good used as a background design element for communicating stability and harmony.